What's the big deal with colors?
Colors can have a subtle effect on your client. Here are some of the classic logo colors and what they represent.
Blue: Blue is perceived as trustworthy, dependable, fiscally responsible and secure. Blue is universally well-liked.
Red: Red is aggressive, energetic, provocative and attention-grabbing. Count on red to evoke a passionate response.
Green: Green connotes health, freshness and serenity. Deeper greens are associated with wealth or prestige, while light greens are calming.
Yellow: Yellow communicates optimism, positivism, light and warmth. Certain shades seem to motivate and stimulate creative thought and energy.
Purple: Purple evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality.
Pink: Hot pinks convey energy, youthfulness, fun and excitement awhile lighter pinks are more romantic.
Orange: Orange evokes exuberance, fun and vitality. Its lighter shades appeal to an upscale market.
Brown: Brown conveys simplicity, durability and stability.
Black: Black is serious, bold, powerful and classic. It creates drama and connotes sophistication.
White: White connotes simplicity, cleanliness and purity.